Identifya relationship marketing variable, such as patient satisfaction or retention
Locate at least three different data collection instruments that could be used to measure the variable.
Create a critical analysis table, using the provided template, which synthesizes methodological details about each data collection instrument.
Useinformation in your table to evaluate the strengths and limitations of each instrument in marketing.
Write a 1,400- to 2,100-word paper that analyzes and synthesizes the strengths and limitations of the data collection instruments in marketing. Be sure to integrate your table into the body of your final paper. Refer to the Week 4 assignment for instructions on how to insert a landscape table into a portrait-oriented document.
Format your paper consistent with APA guidelines.
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Table 1 Critical Analysis of Patient Satisfaction Survey Instruments Survey Geographic Sample Number Author Year Population Context Reliability Dimensions instrument location size of items Hawthore, 2014 Short Australia Patients Incontinence 178 Cronbach’s 7 Satisfaction with Sansoni, Assessment of clinics alpha treatment/care, explanations, Hayes, Patient .86 doctor/other health Marosszeky, Satisfaction professional, choices, & Sansoni Scale (SAPS) respect, time, and hospital/clinic Kleefstra, 2012 Core Netherlands Patients Hospital day 3802 Cronbach’s 27 Admission procedure, Kool, Questionnaire care alpha nursing care, medical care, Sandbelt, & for the treatment .82 to .90 information, autonomy, deHaes assessment of discharge/aftercare, operation Patient room, and pre-admission Satisfaction for visit general day care (COPS-D) Kamo et al. 2011 Service United Patients Cancer care 53 Test-retest 16 Patient satisfaction with Satisfaction States scores outcome, practitioner Scale for Cancer (p = .001) manner/skill, information, Care (SCA) and waiting/access Ruiz et al. 2010 Glausat Spain Patients Glaucoma 194 Cronbach’s 22 Expectations and beliefs treatment alpha about treatment, ease of use, .77 to .93 efficacy, undesired effects, impact on health-related quality of life, medical care, and general satisfaction with treatment
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