Assessing the market is an important part of the strategic development process. Provide an overview of the process of defining market opportunities for typical healthcare organizations. Answer these questions
What service(s) will the organization provide?
What value does your product/service/technology bring to the market?
Who is the expected target market for these products and the market size (age, income, location, lifestyle, marital status, etc.)?
Who are your competitors or potential competitors?
Describe the market environment.
Thanks, 3 pages if possible of help to give me ideas on 10 page assignment.
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Assessing the market is an important part of the strategic development process. Provide an overview of the process of defining market opportunities for typical healthcare organizations. Answer these questions
An overview of defining potential market opportunities that exist within the healthcare market entails the hospital or healthcare organization carefully identifying the target audience for their services. This is the first step that must occur as the hospital’s brand strategy is placated upon their target audience. Therefore, the healthcare organization must first identify that target it wants to reach, find the location that their target is located in, understand the demographic characteristics of the target audience, and develop a strategy to effectively communicate with them.
Defining the market opportunities that are available for the organization requires healthcare administrators to use four different variables including geography, demographics, psychographics, and behavior. These variables will determine what market opportunities exist for the healthcare organization.
Geography is placated upon the actual territory and physical location that the target audience lives in and their distance between your physical location. If the target audience …
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