Throughout this course, you will plan a health communication campaign. The first step in any planning process is identification of the problem. In this assignment, you will identify a public health problem or issue that you would like to address. You will focus on the problem and what you intend to accomplish with your program such as goals and objectives. You need not examine the content of the campaign at this point.
•Identify a public health problem that interests you.
You will use this health problem to develop a health communication campaign, addressing different aspects in each module.
For this assignment, write a short paper on developing a health communication campaign addressing this health problem.
Include the following:
•Describe the health issue, giving details such as its origins and characteristics.
•Give a brief history, including the background of the problem and the population groups it has most affected.
•State and explain the goals and objectives of the campaign. Focus on the behavioral and health outcomes for a specific population.
Give examples and scholarly references in support of your statements.
USE THE GRADING SCALE BELOW
Assignment Components Proficient
Maximum Points
Describe the health issue.
Description of the health issue is specific and accurate. Description includes the origins and characteristics of the health issue.
32
Provide a brief history.
Description accurately states the background of the problem, and the population groups it has most affected.
24
State and explain the goals and objectives of the campaign.
The goals and objectives of the health communication campaign are clear, providing a succinct explanation for each one. The behavioral and health outcomes for a specific population are accurately identified.
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